Portal marketing leverages the possibility for exporting companies to pursue sales in international markets through the placement of comprehensive presentations of company and product details on B2B portals, e-marketplaces and business directories. The discipline enables small and medium-sized enterprises (SME’s) in particular to develop growth in sales on new unexplored international markets as well as acquire new customers. Portal marketing should, therefore, be part of any lead generation strategy of every SME.
This article provides an answer to the following questions:
• What is portal marketing?
• How to use B2B portals in marketing?
• What advantages do B2B-portals offer companies?
1. Portal marketing ensures top ranking on Google
Buyers use B2B portals in the search of new trading partners since it allows industrial buyers to use very specific search queries when searching for products and services. Once searching for generic terms such as “CNC Milling” national and international search engines always appear among the highest search results. This is as a result of these computer programs have very high page ranks and perform massive efforts on search engine optimization. Portals are an integrated part of the research method for B2B buyers. Therefore, firms that are utilizing portal marketing heighten the possibility of being known by B2B-buyers. Suppliers that are known in the research method are notably top quality leads and have a better probability of getting selected.
2. Low cost leads through B2B portals
Portal marketing is a very cost-effective online marketing activity, taking the large amount of advantages into consideration. Many B2B portals offer a free account that can be converted into an inexpensive premium account that allows access to more features. The premium profile often offers companies multilingual entries. The main advantage of a premium account is the improved positioning in the B2B portal search result. Companies that have a premium profile are displayed among the top results on B2B portals and thus found and clicked by more potential customers.
3. B2B portals offer safety
Many B2B portals provide verification services to create potential customer acquisition safer and more profitable. Examples of such verification services can be telephone verification of all registered users on the portal or supplier ratings utilized in the post-sales method. For this purpose, some portals have special platforms and forums that enable users to publish their experiences in dealing with suppliers and doing business with members of the portal. These options make sure that communication and interaction via the portal remain safe and professional.
4. B2B-portals allows targeted campaigns
Portal marketing measures allow very specific targeting of specific industry sectors and geographical regions. Many B2B portals are focused on individual industries and industry networks including members from all around the world. Another type of specialization is regionally targeted B2B portals that create it attainable to focus on specific markets. Companies can direct their promoting focus without losing coverage. Worldwide, there are more than 1.500 completely different portals and online directories that differ in terms of their industry and regional focus. So as to be most efficient and to make sure to opt for the right one company are suggested to hunt guidance within the area of portal promoting. A successful portal promoting strategy integrates many B2B portals so as to induce comfortable coverage. Most significantly, it is necessary to align the growth strategy with the proper B2B portals.
5. Minimize cost wastage with B2B portals
Compared to other areas of online marketing, portal marketing has a relatively less waste in terms of cost. The amount of qualified searches with genuinely interested B2B buyers using specific keywords such as “Manufactures conveyors” or “CNC Milling Multi” is very high compared to B2C keywords. B2B portals act as a very important place of contact.
B2B portal: One result
The use of B2B-portals offers SMEs a specific set of benefits. Especially, export-oriented SMEs should make the most of B2B portals in their online selling strategy to take advantage of the benefits described above and successfully generate new customers worldwide. By using an external provider like Pipingmart the administrative burden can decrease proportionately with the quantity of B2B portals selected. The challenges of increased administrative tasks are handled by the Pipingmart platform that synchronizes all company and products data across all selected platforms. Moreover, it offers a comprehensive statistical summary of the engagement and traffic from all the various platforms. Learn more about a way to manage company entries with Pipingmart!
Would you also like to be listed on global B2B portals?
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